1. Who’s who
“We”, “us” and “SalDev” mean [legal entity name and registered address]. “You” means the company engaging us, or the person using this site. These terms cover the website and, unless a signed service agreement says otherwise, our outbound services.
2. The service
We build and run outbound outreach on your behalf across the channels in your setup (cold email, or cold email plus LinkedIn and X): ICP and angles written down, a hand-built and verified list, dedicated domains and inboxes bought in your name and warmed, sequence copy you approve before anything sends, managed sending and daily monitoring, first-line reply handling and booking onto your calendar, and a weekly written report plus a shared dashboard. The process is described on the How it works page.
3. How an engagement starts
- The 20-minute call you book is Step 1. On it we agree your ideal customer, your offer, the angles worth testing, which calendar meetings land on, and what “qualified” means for you, in writing (company fit, role, geography, genuine interest, booked through our calendar link).
- If we both want to go ahead, you sign the service agreement and pay the setup fee. Within 48 hours we send you the written ICP, the qualification criteria and the first play.
- Nothing is sent under your name until you have approved the list and the copy.
4. Fees
Setup fee (one time, at signing). Email setup from $1,500 (cold email only; 10 sending domains and 30 inboxes). Multichannel setup from $2,500 (email, LinkedIn and X; 25 domains and 75 inboxes, plus one LinkedIn profile and one X profile run for you). “From” because list size and volume move the number; the exact figure is agreed before you sign. The setup fee covers the build and is non-refundable once the build has started.
Per meeting: $250 for each held, qualified meeting (defined in section 5), invoiced monthly in arrears with the meeting log attached.
Revenue share: 10% of first-year contract value on deals closed from meetings we booked, for deals that close within 12 months of the meeting, paid monthly as you collect the cash. If a customer churns or is refunded inside 90 days, the share on that deal is credited back against your next invoice.
No monthly fee. No minimum term. Domains, inboxes and tools are bought in your name; we carry their running cost for as long as the engagement runs. If nothing is booked, nothing is billed after the setup.
- Invoices are due within 14 days. Fees exclude any taxes you’re required to add or withhold.
- To make the revenue share work, you give us read access to your CRM (or an equivalent deal log) and report closed deals from our meetings within the month they close. We’ll reconcile against the shared meeting log.
5. What counts as a held, qualified meeting
- Held: the prospect attends the meeting (or a rescheduled one).
- Qualified: the prospect meets the written criteria agreed at kickoff.
- No-shows are not billed. We get 14 days to rebook a no-show; if it happens within that window it is billable, otherwise it isn’t.
- Rejections. You can reject a billed meeting within 5 business days by telling us which written criterion it clearly failed. A meeting cannot be rejected because the prospect did not buy, raised objections, or was not ready to close. Disputes are settled by looking at the meeting log and, where one exists, the recording or notes.
- If more than 20% of a month’s meetings are rejected, we pause and review the criteria together before sending more.
6. Your side
- Approve lists and copy within a reasonable time, attend the meetings we book or tell us promptly so we can rebook, and keep the calendar we book into open.
- Give accurate information about your product, pricing and claims; what we send under your name has to be true.
- Grant the CRM read access and report closed deals honestly, as described in section 4.
- Don’t use the lists, sequences or infrastructure we build to send bulk or unsolicited messages outside the agreed campaigns, or in any way that would break the law or platform rules.
7. Ownership
- The domains, inboxes, profiles and tool accounts are set up in your name and are yours from day one. On termination you keep them and take over their running cost.
- The lists, sequences, qualification criteria, reports and the written playbook we produce for you are yours on delivery.
- Our methods, templates, tooling and know-how stay ours; we may reuse them for other clients, never your data or your copy.
8. No guarantees
We commit to the build, a launch within 14 days of your approval of the list and copy, the activity every week, your approval of every list and message, and a written report every week. We do not commit to a number of meetings, replies, opportunities or revenue. Any numbers on this site about reply rates, timelines or results are illustrative, and your results will depend on your offer, your market and your sales process.
9. Term, and how to end it
- There is no minimum term. Either of us can end the engagement with written notice at any time.
- Fees already accrued remain payable. Meetings booked before notice that are held within 14 days after it are billable. The revenue share applies to deals closed within 12 months of a meeting we booked, including after the engagement ends.
- On termination you keep everything in section 7, and we remove the campaign data from our working systems, keeping only what invoicing, tax and our do-not-contact list require.
10. Conduct and compliance
We follow the outreach standards in our privacy policy and the anti-spam and privacy laws that apply where we and you operate. You confirm that your product and the claims you ask us to make are lawful, and that you have the right to have us contact businesses on your behalf. Either of us can end a campaign immediately if continuing it would break the law or a platform’s rules.
11. Confidentiality
We keep your business information, lists and results confidential and use them only to do the work. You keep our pricing terms, methods and materials confidential. Neither of us names the other publicly without permission; we will ask before using you as a reference.
12. Liability
We are responsible for doing the work described here with reasonable skill and care. We aren’t liable for outcomes we don’t control: your close rate, platform restrictions or changes, deliverability decisions by mailbox providers, or the accuracy of public or licensed data sources. Neither of us is liable to the other for indirect or consequential loss, and our total liability for an engagement is capped at the fees you paid us in the three months before the claim, except where the law doesn’t allow a cap.
13. Using this site
The content, design and code of saldev.io are ours. You can read and link to it; you can’t copy it, scrape it, or use it to build a competing product. The site is provided as is; we do our best to keep it accurate and available but don’t promise either.
14. Governing law
These terms are governed by the laws of [jurisdiction], and disputes go to the courts there, unless your signed service agreement says otherwise.
15. Contact
[legal entity name and registered address]
Email: hello@saldev.com