You pay once for the build: domains and inboxes in your name, a hand-built list, copy you approve. After that you pay only for meetings that happen and fit the criteria we write down together, plus a share of what those meetings close. No retainer, no monthly fee, no minimum term. If nothing is booked, nothing is billed after the setup.
Both are “from” prices. List size and sending volume move the number, and you get the exact figure before the first call ends. Launch is about two weeks after kickoff.
from$1,500once
Cold email only. For a founder validating a new ICP, or trying outbound for the first time.
from$2,500once
Email plus LinkedIn and X, with sequences that reference each other across all three channels.
$250 per held, qualified meeting, invoiced monthly in arrears with the meeting log attached. Plus 10% of first-year contract value on deals closed from meetings we booked, for deals that close within 12 months of the meeting, paid monthly as you collect the cash. If a customer churns or refunds inside 90 days, that 10% is credited back on the next invoice.
Start with Email and add LinkedIn and X later? You pay the difference between the two setups. Per-meeting and revenue-share terms stay the same. We commit to going live within 14 days of your approval of list and copy.
Four definitions, agreed in writing on the kickoff call, decide what goes on the invoice. Nothing else does.
The prospect shows up to the meeting, or to the rescheduled one. A meeting that never happens is never billed.
The prospect meets the criteria we agreed at kickoff: company fit, the roles that count, geography, genuine interest, and booked through our calendar link.
Not billed. We chase the rebook; if they attend within 14 days the meeting is billable, otherwise it is not.
Tell us within 5 business days which written criterion a meeting clearly failed and it comes off the invoice. Not buying is not a reason; not fitting is. Over 20% rejected in a month and we pause to fix the criteria together.
Because the build is real work before a single meeting can exist: domains bought and warmed, a list researched by hand, sequences written and approved, the calendar and qualification criteria set up. The setup fee pays for that, once. Everything after it is paid only when a meeting happens.
Then you pay nothing after the setup. That is the point of the model, and it is also why we will tell you on the first call if we don’t think outbound will work for your offer. We would rather turn down the setup fee than build something that can’t book.
Yes. There is no minimum term and no fee to cancel. Meetings already held are invoiced as normal, and the 10% still applies to deals that close within 12 months of a meeting we booked. You keep the domains, inboxes, lists, copy and playbook, and take over their running cost.
We keep a shared meeting log, and it is attached to every invoice. Each month we go through closed deals with you and match them against the log. A deal only counts if it started with a meeting in that log and closed within 12 months of it.
Because shops that charge nothing up front have to make it back on volume, and volume is what burns domains and fills your calendar with people who don’t fit. One setup fee lets us build it properly and then get paid only for meetings that meet your criteria.
Because they move with your offer, deal size and list, and a number from someone else’s campaign tells you nothing about yours. What we will do on the call is walk through your ICP and tell you honestly whether we think it can book. The pricing is built so that if it can’t, you are not paying monthly to find out.
The call is where we look at your ICP, tell you which setup fits, and give you the exact setup figure before it ends. If we don’t think outbound will work for your offer, we will say so.