Twenty minutes.
It’s Step 1 of the process.

What happens on the call

• We agree who is genuinely worth talking to: company fit, role, geography.
• We find the two or three angles worth testing first, and which channels make sense for your buyers.
• We write down what “qualified” means for you, so a booked call is never a surprise, and you hear the exact setup figure before the call ends.

Bring, if you have it

• Your best guess at the ideal customer, and one or two customers you’d love ten more of.
• Your offer and typical deal size.
• Anything you’ve tried before, and what happened.

After the call

• If we go ahead: you sign, the setup fee is paid, and within 48 hours you get the ICP, the qualification criteria and the first play in writing.
• Domains bought in your name and warming from day one. Live in about two weeks.
• If we don’t go ahead: you keep the target profile and the angles. No hard feelings.

Prefer email? Write to hello@saldev.com with your company and a line about who you sell to.